Harlem Group Hosts the World’s Largest Soueast Owners Gathering

Afaq Al Khaleej, part of Harlem Group and the official distributor of Soueast vehicles in Iraq, has successfully organized the second Soueast Owners Gathering — now recognized as the largest gathering of Soueast owners worldwide.

The event highlighted Soueast’s strengths in performance, design, and driving experience, while emphasizing the strong sense of connection among owners and their shared identity as part of the Soueast community. Beyond showcasing vehicles, the gathering reflected the brand’s focus on building long-term relationships with its customers.

By creating platforms that bring owners together, Harlem Group continues to reinforce Soueast’s positioning as a brand that values engagement, loyalty, and real-world ownership experiences. The scale of the gathering reflects growing confidence in the brand and its expanding owner base.

As Soueast continues to grow across the market, initiatives like this demonstrate how strong distributor leadership and community-driven activations can elevate a brand beyond traditional automotive marketing.

Find all Soueast Cars on www.iqcars.net