Jameel Motors Iraq Hosts First OMODA & JAECOO Test Drive Event in Erbil

ERBIL, IRAQ — Jameel Motors Iraq, the official distributor of OMODA & JAECOO in Iraq, successfully concluded the brands’ first test drive event in the country. Held at Shanidar Park on February 16–17, the activation marked an important step in introducing the two rapidly growing brands to the Iraqi market.

The event represented more than a product showcase — it signaled the beginning o f a new phase for emerging global automotive brands entering Iraq.

Expanding Global Brands Enter the Iraqi Market

OMODA & JAECOO have experienced rapid global expansion in recent years, entering 64 international markets within a short period and surpassing 800,000 cumulative sales units. Their strategic positioning focuses on differentiated brand identities targeting distinct customer segments.

OMODA positions itself as a forward-looking, design-driven crossover series aimed at younger, lifestyle-oriented buyers seeking modern aesthetics, technology, and efficiency.

JAECOO, in contrast, is positioned as a refined yet performance-oriented SUV brand targeting urban elites, combining premium design elements with off-road capability and advanced driving features.

Their introduction into Iraq reflects the increasing diversity of the country’s automotive landscape, particularly within the SUV and crossover segments.

Community Engagement Through Experience

The two-day event attracted strong participation from Erbil residents, automotive enthusiasts, local media, and social media influencers. Attendees were given direct access to test drive the latest OMODA & JAECOO models, allowing them to evaluate performance, comfort, safety features, and technology firsthand.

Feedback from participants highlighted:

• Smooth driving dynamics
• Responsive acceleration
• Modern cabin design
• User-friendly intelligent systems

Beyond the test drives, the event featured interactive activities and prize raffles, creating a festive and community-oriented atmosphere.

Leadership Perspective

Mr. Kamal Sultan, Country General Manager of Jameel Motors Iraq, commented:

“We are encouraged by the positive reception OMODA & JAECOO have received in Erbil. This event was not only about introducing vehicles, but about building a connection with the Iraqi community and understanding local expectations. The response reinforces our confidence in the brands’ potential in Iraq.”

Market Context

The successful launch event reflects a broader trend within Iraq’s automotive sector — increased openness to new international brands offering distinctive styling, technology-focused features, and competitive positioning.

As the market continues to evolve, test drive activations such as this play a crucial role in allowing consumers to experience new entrants directly, strengthening brand trust and awareness.

iQ Cars will continue to monitor the performance and expansion of OMODA & JAECOO within the Iraqi market.

About Jameel Motors Iraq

Jameel Motors Iraq is the exclusive official distributor of OMODA & JAECOO in Iraq, providing sales, after-sales service, and genuine spare parts support across the country.