Erbil, Iraq — iQ Cars, Iraq’s largest digital automotive marketplace, has officially signed a partnership agreement with Mercedes-Benz Iraq, marking a strategic collaboration aimed at strengthening digital automotive marketing and buyer engagement across the Iraqi market.
Under this partnership, Mercedes-Benz Iraq will utilize iQ Cars’ digital platform to increase brand visibility, reach qualified car buyers, and support a more data-driven approach to demand generation and customer engagement nationwide.
The collaboration reflects a shared commitment to transparency, efficiency, and innovation within Iraq’s evolving automotive sector, as global brands increasingly prioritize digital channels to connect with informed buyers.
Commenting on the partnership, Ihsan Abubaker, Chief Operating Officer of iQ Cars, said:
“This partnership with Mercedes-Benz Iraq reflects our shared commitment to building a more transparent and data-driven automotive market in Iraq. At iQ Cars, our focus is on enabling brands to connect with qualified buyers through digital solutions that deliver measurable value. We look forward to a productive collaboration that benefits both the brand and Iraqi consumers.”
As Iraq’s largest automotive marketplace, iQ Cars continues to work closely with authorized dealers and international automotive brands to support digital transformation, improve market access, and enhance the overall car-buying experience.
The partnership will run with both parties exploring opportunities to maximize impact through digital visibility, performance-driven campaigns, and data insights.